Like to Cook? PDF Print E-mail
Tuesday, 27 July 2010 20:30

 

NEW YORK, July 27 /PRNewswire/ -- Whether it be a souffle, a spaghetti carbonara or just a perfectly flipped and folded omelet, for many Americans there is that one dish that is their signature one or the one they dream of perfecting. While four in five U.S. adults (79%) say they enjoy cooking, just three in ten (30%) say they love it and almost half (49%) say they enjoy it when they have the time. One in five Americans say they either do not enjoy cooking (14%) or do not cook (7%).

These are some of the results of The Harris Poll of 2,503 adults surveyed online between May 10 and 17, 2010 by Harris Interactive.

Certain groups love cooking more than others. Perhaps because they have more time, 33% of Matures (those 65 and older) love cooking, compared to 28% of Baby Boomers (those 46-64), who are possibly being pulled in many directions. Men are more likely to say they love cooking (32% versus 28% of women) perhaps because the daily chore of cooking dinner may not fall on their shoulders.

 

Frequency of cooking

Many Americans enjoy cooking, but how often do they actually do it? Two in five (41%) say they prepare meals at home five or more times a week and three in ten (29%) do so three to four times a week. One in five (19%) of U.S. adults prepare meals at home one to two times a week and 11% say they rarely or never prepare meals at home.

There is a generational difference in frequency of preparing meals at home. Over half of Matures (52%) cook at home five or more times per week, yet younger Americans do so with less frequency--just 33% of Echo Boomers (those aged 18-33) cook at home five or more times per week. When they are cooking at home, just over one in five (22%) say they often cook only for themselves, while three-quarters (76%) often cook for their family and 22% often cook for friends.

How people cook

Among those who prepare meals at home, four in five (81%) say they cook what they are familiar with very often. There is also the issue of cutting corners to save time; three-quarters of those who prepare meals at home (75%) say they very often or occasionally will use pre-prepped and/or frozen ingredients and kitchen appliances such as microwaves and toaster ovens to both speed up the process and clean-up involved.

Looking at where inspiration is gained, 22% of those who prepare meals at home say they very often look for and use new written recipes to try new foods and techniques while almost half (46%) say they are likely to do so occasionally. One in five (20%) say they often gain inspiration from food-related articles, online postings and cooking shows, but do not follow their recipes exactly, while two in five (41%) say they occasionally do this.

So What?

Given the popularity of cooking shows and Americans not dining out as much to save money, cooking at home has probably increased over the past year or so. But, is it more of a necessity or do people actually enjoy it? Very few hate it, but considering the proliferation of cooking channels and cooking shows, one might expect more people to actually say they love to cook. Maybe this is one of those times where people enjoy watching others do what they themselves cannot do or do not like to do.

 

 
Discuss (9 posts)
Re:Like to Cook?
Aug 13 2010 00:44:52
Didn't have time to make it. Spent a lot of hours over the past week making natural dog treats for the Woodstock Flea Market. Also in a glut of other veggies, so we've been eating them. Will do it soon though.
#4602
Re:Like to Cook?
Aug 11 2010 02:18:42
Well.... how was the dressing?? All the best, PM!
#4600
Re:Like to Cook?
Aug 03 2010 02:53:14
It's amazing how great simple foods taste once you make the decision to rid your palate of fast food and all of the other processed junk sold in the supermarkets.

I haven't grown shallots yet, but I get them from my local farmer. They also sell huge bunches of bunches of parsley and cilantro for just $1 each. I do grow my own herbs (especially basil)to keep away pests and for eating.

I'm going to make this dressing over the weekend!
#4598
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